Johnny Cupcakes is a brand that focuses on the minor details. The packaging is all part of the experience of buying from this brand. The tissue paper and sticker are the perfect first layer. The mail box which used to ship to the UK was lightweight but just made the delivery all the more personal, as apposed to a UPS delivery bag.I'm only going to produce 5 t-shirts for hand in. I want the packaging to work as part of the series not simply for delivery purposes. I have a few ideas knocking around.
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