Supreme

In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. At its core was the gang of rebellious young New York skaters and artists who became the store's staff, crew and customers.

Supreme grew to be the embodiment of the downtown culture, playing an integral part in its constant regeneration. It's not just an institution, it's quality, history, authenticity and most of all lifestyle. And like any true lifestyle, you can't buy it. Skaters, punks, hip-hop heads - the young counter culture at large - all gravitated towards Supreme.

While it grew into a downtown institution, Supreme established itself as a brand known for its quality, style and authenticity.

Over its 13 year history, Supreme has worked with some of our generation's most groundbreaking designers, artists, photographers and musicians - all who have helped continue to define its unique identity and attitude.

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"Supreme is for life for some of us out here, a tight community of characters from the city, rolling thru the city lurking for the come up. beside all the business, the crew is a recognizable outfit of the city. my role was when i was young - i helped manage the store with gio, chappy, pooky and alex. the days of snapping i caught it mad times and i still do. the back of the store which was legendary, after 7pm when the store was closed. if you didn't make it in before the gates came down you where banging on the door all night trying to get into the mix - serious social club of skaters and inner city street heroes. they used to say the clothing sold so well cause of the smell of liquor, cigarettes and all the weed that used to get burnt in the back, absorbing rite into the garments." - A-Ron

I just received my Supreme monograph in the post and it features a brilliant interview with the founder James Jebbia, who is in fact an englishman. It chronicles a range of subjects from the Supreme magazine, working collaborative and how they decide on the quantity to produce. What surprised me was how they agree a number with the collaborative partner. For me Supreme has always produced a limited quantity of goods never mass produced items